Case study: Robinson Paints and Premier Cabinet & Granite, Google and Meta
$10.4M+ In Qualified Opportunitieswith Repeat High-Value Projects
Over a four-year period, we helped build full-funnel lead generation systems across Robinson Paints and Premier Cabinet & Granite through Google Ads, Meta Ads, landing pages, CRM integration, automations and stronger digital infrastructure.
$10.4M+
Total opportunity value generated across both businesses through Google and Meta
4 years
Performance built and sustained over time, not from a short-term spike
Repeat value
High-value projects turned into repeat revenue, especially on the commercial side where one win often led to more work
This was more than lead generation in the loose sense. The systems were built to produce qualified opportunities and support online booking and follow-up. They also created the kind of higher-value projects that could turn into repeat revenue over time.
Turning Lead Flow Into a Repeatable Sales System
Across both Robinson Paints and Premier Cabinet & Granite, the objective was similar: create a more reliable way to generate quality opportunities and reduce dependence on inconsistent referral-driven growth.
We built out the funnel structure, ad campaigns, landing pages, CRM-connected workflows and automations needed to move prospects from click to booked appointment and into the sales process more cleanly.
For Premier Cabinet & Granite, that also meant creating a smoother online appointment booking flow through the website, so more of the lead process could happen efficiently on the front end.
The challenge
More leads was never the real goal. Better opportunities were.
Both businesses needed a system that could consistently attract serious prospects and support the sales process more effectively.
Beyond that, they needed a path toward larger jobs and repeat project value rather than just one-off inquiries.
What We Built
Paid Acquisition Across Google + Meta
Campaign systems designed to generate qualified demand across both search intent and paid social attention.
Landing Pages + Funnel Structure
Pages built to move prospects toward stronger action, cleaner qualification and better conversion into real opportunities.
CRM + Automation Infrastructure
Backend systems connected through GoHighLevel so follow-up, tracking and sales handoff became more streamlined.
Online Appointment Booking
For Premier Cabinet & Granite, the website was structured so prospects could book appointments online more easily.
Brand Presentation + Trust
Stronger positioning and clearer digital presentation helped the businesses convert more of the demand being generated.
Systems That Supported Larger Projects
The marketing was built to help attract not just any lead but the kinds of higher-value jobs that materially moved the business forward.
Why It Worked
The traffic had somewhere strong to go
Paid clicks were supported by pages and booking flows designed to convert more of the interest being generated.
The backend was connected properly
CRM workflows and automations helped make sure leads did not just come in but moved through the process more effectively.
The goal was opportunity quality
The system was built around producing better-fit prospects and projects with meaningful sales value, not vanity lead volume.
The results compounded over time
Many of the higher-value projects turned into repeat business, which made the long-term impact far greater than the initial opportunity alone.
Want to Build a System Like This?
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