Capture active demand
Google Search and Local Service Ads captured active homeowner demand. The opportunity, revenue, spend and ROAS figures on this page all use the same Google Search + LSA attribution basis.
Case study · Robinson Paints & Improvements
$3.7M+
in revenue generated.
7.35x ROAS.
A long-term acquisition system for a Seattle painting contractor. From 2022 through August 2026, Google Search and Google Local Service Ads generated $3,794,742 in attributable closed revenue from approximately $516,126 in media spend.
Not a traffic story.
A revenue story.
A revenue story.
The business problem
Residential demand was inconsistent. Growth was hard to plan around.
When Robinson Paints came to SOL, the residential repaint side of the business did not have a predictable way to generate qualified homeowners.
Over time the work became bigger than ad management alone. SOL has helped shape the brand presentation, website infrastructure, creative, physical marketing materials, sales assets and customer-facing systems that support the acquisition work.
The goal was not simply to increase lead volume. It was to create a repeatable acquisition system that could support hiring, planning and a stronger residential business.
What changed
A clearer path from search
to booked work.
Each part of the system was designed around a homeowner already considering a painting project and what they needed to see before making contact.
Match the page to the search
Service-specific landing pages gave each prospect a focused experience instead of sending every click to a generic homepage.
Show the real work
Photography and video from Robinson's actual projects helped homeowners understand the quality of the business before requesting a quote.
Strengthen the conversion path
Pages and calls to action were built to make requesting an estimate simple and obvious.
Track the business outcome
Campaign performance was tied back to leads, jobs and revenue so spend decisions were based on commercial results.
Keep improving the system
Search terms, campaign structure, landing pages and creative could then improve from real sales feedback rather than surface-level metrics.
2022–August 2026
Profitable acquisition sustained over multiple years.
The cleanest way to read the result is closed revenue against actual media spend. Across Google Search and Google Local Service Ads, Robinson generated $3,794,742 in attributable closed revenue from approximately $516,126 in ad spend.
$3,794,742Attributable closed revenue from Google Search + LSA
~$516,126Actual media spend across those channels
7.35×Lifetime ROAS: closed revenue divided by media spend
$11,582,790Qualified opportunity value generated across Google Search + LSA
Commercial upsidePaid acquisition has also opened the door to larger repeat commercial relationships
Revenue feedbackMarketing decisions evaluated against sold work, not platform-only metrics
“The useful number is not how many clicks came in. It is what those clicks became.”
How the account is evaluated
Creative + conversion
The ad was only one part of the job.
The strongest acquisition system gave paid traffic somewhere credible to land. Service-specific messaging, real project imagery and a simple estimate path made the advertising more useful.
See the creative side of SOLWhat this proves
Search demand becomes more valuable when the website is built to receive it.
Campaigns and landing pages were treated as one customer journey, with attribution limited to Google Search and Google Local Service Ads rather than referral, offline or other non-paid sources.
The wider relationship
The work extends beyond one campaign.
Robinson has continued to use SOL across acquisition, creative and website work as the business and its priorities have evolved.
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