Paid acquisition
Google Ads put Premier Cabinet & Granite in front of homeowners actively considering cabinets, countertops and remodeling work.
Case study · Premier Cabinet & Granite
$399K+
in revenue generated.
14.2x ROAS.
A focused paid acquisition system for a Reno remodeling business, built around getting serious prospects from the ad to an estimate and into the sales pipeline. From January through August 2026, the campaign generated $399,171 in attributable closed revenue from $28,114.72 in Google Ads spend, a 14.2x ROAS.
Not vanity leads.
Sold jobs and collected revenue.
Sold jobs and collected revenue.
The business problem
More demand only matters if it turns into real remodeling work.
Premier Cabinet & Granite needed a repeatable source of homeowners actively considering higher-value remodeling work.
The campaign was never judged on raw lead volume alone. The useful question was whether the leads became estimates and whether the estimates became sold jobs.
That gave us a much better feedback loop than optimizing around a cheap form submission. The system could be evaluated against the sales process all the way through to closed revenue.
The system
From click
to estimate.
Each part had one job: attract the right homeowner, make the offer understandable and reduce friction between interest and a real sales conversation.
Focused landing pages
Campaign traffic landed somewhere built around the project type rather than being asked to navigate a general website before enquiring.
Lead qualification
Forms and messaging gave prospects enough context to self-select before entering the sales process.
Estimate path
The goal after the enquiry was simple: move a qualified homeowner toward an estimate without unnecessary back-and-forth.
Sales feedback
Lead quality was judged against estimate and sold-job outcomes, not just advertising-platform conversion counts.
Iterate around revenue
Creative, targeting and page decisions could then be evaluated against the part of the funnel that actually mattered.
January–August 2026
The numbers stayed connected to the sales outcome.
Closed revenue is the metric that makes the rest of the funnel useful. These figures reflect January through August 2026.
$28,114.72Actual Google Ads media spend
70 leadsHomeowners entering the pipeline
39 estimatesAbout 56% of leads progressed to an estimate
18 sold jobs46% close rate from estimates sent
$399,171Closed revenue attributed to Jan–Aug 2026
$979,191Potential / quoted project revenue created from the pipeline
$34.83Potential project value generated per $1 of Google Ads spend
14.20×ROAS: closed revenue divided by Google Ads spend
“A good lead is not the finish line. It is the start of the sales process.”
How the account is evaluated
Website + conversion path
The ads worked harder because the destination made sense.
Traffic did not land on a generic placeholder. The website and landing-page experience gave homeowners a clearer next step and helped move qualified prospects toward an estimate.
Paid media and conversion were treated as one system.
What this proves
Paid media works better when the sales outcome comes back into the marketing decision.
The account is not optimized in isolation from the business. Estimates and sold jobs give the campaign context that a lead count cannot.
Next opportunity
Connect more of the sister-company ecosystem.
Premier Cabinet & Granite sits alongside Bighorn Builders, where the website, CRM and booking infrastructure create another route for remodeling demand and future paid acquisition.
Want the numbers tied back to the business?
Let's talk about your acquisition system.
Bring the sales numbers. We can work backward from there.
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