Make it useful.
Beautiful work matters, but it should make the next decision easier, the offer clearer or the business more valuable.
About SOL
Creative instincts.
Commercial discipline.
SOL is a founder-led creative and performance studio built around a simple idea: good creative should make the business stronger.
Work With SOL →Australian roots.
Hawaiian horizons.
Hawaiian horizons.
Why I built SOL
I like making things.
I like helping businesses grow.
I'm Siôn, an Australian creative living in Hawaii.
I came into this work through video, storytelling and making things people actually wanted to watch. Over time, that turned into websites, paid media, landing pages, CRM systems and a much bigger question: what happens after someone notices the business?
SOL grew from that question. Instead of treating creative, advertising and the website as separate jobs, I wanted to connect them around the result the owner actually cares about.
That can mean a better flow of qualified enquiries for a contractor, more direct bookings for a vacation rental manager or a website that finally reflects the quality of the business behind it.
The perspective behind the work
Australia taught me the attitude.
Hawaii changed the pace.
I grew up in Australia and now live in Hawaii with my family. Both places shaped the way I want SOL to feel: direct without being stiff, creative without being precious and ambitious without pretending business has to consume your life.
I love video, music, the ocean and building things. I also genuinely enjoy sitting with a business owner, understanding how the company makes money and finding the part that could work better.
That mix is the company. Creative enough to make people care. Commercial enough to know whether it worked.
What matters here
A few principles
behind the work.
The brand changed because I wanted the company to feel more like the way I actually work with people.
Care about the business.
I want to know what happens after the lead comes in, what closes, what the customer is worth and where the friction really is.
Work like a partner.
The strongest client relationships are collaborative. Good ideas can come from either side and the best answer matters more than whose idea it was.
What SOL is trying to create
Good people.
Better businesses.
A brighter tomorrow.
Growth is useful because of what it gives the people behind the business: more options, stronger teams, more security and more freedom to build a life around work rather than the other way around.
More good work
in the world.
in the world.
What working together feels like
Founder led.
Hands on.
SOL is intentionally not a huge agency. The person thinking about your strategy is close to the creative, the website and the campaign decisions.
01
Start with what the business needs
Not a predetermined package. We identify the commercial problem before deciding what should be built.
02
Keep the work connected
Creative, ads, landing pages and follow-up are evaluated as one customer journey rather than separate deliverables.
03
Stay close to the result
Qualified leads, bookings, closed work and revenue matter more than inflated marketing metrics.
04
Build things the client can actually use
Systems should make the business easier to operate, not create another dependency on an agency for every small change.
A few businesses I work closely with
Different businesses.
Same standard.
The work ranges from luxury hospitality to painting and remodeling, but the underlying job is remarkably similar: get the right people to notice, understand and act.
MLE
Montana Luxury Escapes
Direct-booking systems, website strategy, paid acquisition and ongoing content for a luxury vacation-rental operator.
RPI
Robinson Paints
Customer acquisition, Google Ads, conversion strategy and digital systems for a long-established Seattle painting company.
PCG
Premier Cabinet & Granite
Paid acquisition, landing pages and lead systems built around high-value remodeling and home-improvement projects.
BB
Bighorn Builders
A fully custom website connected to CRM and booking systems, creating the foundation for future acquisition campaigns.
If this feels like your kind of working relationship
Let's talk about the business.
No pitch deck required. Tell me what you're trying to grow and where it's getting stuck.
Let's Build Together →