Custom website
A fully custom static site, designed around homeowners searching for a general contractor rather than a showroom.
Case study · Bighorn Builders
Build the growth
system before
buying the traffic.
A fully custom website, native booking system and independent CRM foundation for a family-run Reno/Sparks general contractor. After proving what was possible with Premier Cabinet & Granite, the next step was to give Bighorn the brand and infrastructure it needed before paid acquisition scaled up.
Infrastructure first.
Acquisition second.
Acquisition second.
The starting point
A real contractor needed a real acquisition foundation.
Bighorn Builders is a long-standing, family-run general contractor serving Reno and Sparks.
The opportunity was broader than simply making the company look better online. The site needed to position Bighorn as the contractor itself, not as a showroom, and create a clean path from high-intent search traffic to a qualified enquiry or booked conversation.
That meant the website, CRM, booking flow, conversion tracking and follow-up had to be considered together before a larger advertising program was added.
What was built
A complete independent
customer journey.
Bighorn needed its own front door, its own booking flow and its own communications without duplicating the shared team behind PC&G.
Native booking
Live appointment availability is pulled directly from the CRM calendar. No embedded third-party scheduling widget.
Secure server layer
The public site never exposes private CRM credentials. Booking requests pass through a server-side layer before reaching the CRM.
Independent CRM
Bighorn received its own dedicated CRM sub-account, calendar, custom fields and customer records rather than sharing PC&G's setup.
Authenticated email
Confirmations and reminders now send from Bighorn's own domain with its own email authentication and reputation.
Complete brand system
A new Lodge Classic identity, logo system and transactional email suite give Bighorn a distinct brand while still reading as PC&G's trusted construction partner.
Brand identity
Related to PC&G.
Not dependent on it.
The first step was modernising the identity so Bighorn could show up as its own established contractor brand before acquisition scaled.
Before
After
Why the order matters
Get the brand and infrastructure right, then market it harder.
The website and CRM were treated as acquisition infrastructure first. The goal was to modernize the brand, create a stronger destination and make sure the back-end system was ready before paid traffic was asked to perform.
Website → CRM → booking → follow-up.
Website + CRM
The site is the front end of a larger system.
Once a homeowner enquires or books, the information can pass into GoHighLevel and trigger the internal workflow instead of requiring the team to re-enter the lead manually.
This is the part that makes the website commercially useful after launch.
Current stage
This case study is about readiness, not a made-up ROAS number.
The system is built to support acquisition. Paid-media results should only be added once there is enough real campaign data to say something useful.
Custom siteDesigned around contractor-intent traffic
CRM connectedGoHighLevel becomes the operational destination for new leads
Booking connectedCustom booking path integrated through API
Follow-up readyInfrastructure for confirmations, reminders and nurture
Tracking readyFuture campaigns can optimize against meaningful customer actions
Paid acquisition nextPerformance metrics get added when the campaign has earned them
“The website is not the end product. It is the front door to the sales system.”
The Bighorn build philosophy
Why it matters
This expands what SOL can credibly show beyond ad management.
Bighorn demonstrates custom development, CRM thinking, booking integration and customer-journey design as one connected project.
What comes next
Layer acquisition on top of the infrastructure.
Once paid search and other acquisition channels are active, this page can evolve from a build case study into a full customer-acquisition case study with real performance data.
Need the infrastructure before the ads?
Build the destination first.
Then send the traffic somewhere worth paying for.
Let's Build Together →