01
A gallery that runs from a spreadsheet.
Bobby adds a row, drops photos into a folder and publishes. The site updates without a traditional CMS, a monthly platform fee or a developer handling routine inventory changes.
Selected work · Keil Studio
A digital home for work made by hand.
A custom gallery and inquiry site for Seattle furniture maker Bobby Keil, built to make years of work easier to browse, easier to manage and harder to lose to the Instagram feed.
Website built · launch pending
Custom buildWebsite design + development
Self-managedInventory without a traditional CMS
Living archiveAvailable + sold work kept visible
OngoingCreative collaboration over time
The story
The work had
outgrown the
placeholder.
Bobby Keil builds furniture one piece at a time. For years, most of that work lived where a lot of maker businesses begin: Instagram, DMs and conversations.
I have been around different parts of that journey, making films with Bobby, trading ideas as two business owners and helping shape how the work gets presented. As the studio grew into larger commissions and its own Seattle workshop, the website needed to catch up.
The old site was essentially a holding page. Years of finished work had no real home, and a buyer interested in several pieces had no useful way to explore the catalogue or inquire about them together.
What we built
An artist's inventory
without the admin.
The goal was not to give Bobby another platform to maintain. It was to make the site behave like the business already does.
02
Sold work becomes an archive, not a dead end.
When a piece sells, it moves out of the available collection and into a dated archive. Older work keeps showing the depth, consistency and evolution of the studio.
03
One inquiry for everything a buyer likes.
Visitors can build a list as they browse, then send one inquiry covering multiple pieces. Bobby receives the selected work and the buyer's location together, giving him the context to quote shipping in the first reply.
04
Quiet technology behind image-led work.
The site is static and lightweight so the photography and furniture stay in front. It is built to load quickly on a phone, whether somebody finds Keil Studio through Instagram, a designer or a gallery conversation.
The website
Built to feel like the work.
The interface stays intentionally quiet: large imagery, generous space and a simple catalogue structure. The furniture does the talking while the site handles inventory, product detail, inquiries and the archive underneath.
The studio
The proof is already
in the body of work.
The website gives that work somewhere permanent to live, from individual objects to the larger collections the studio is growing into.
Beyond the website
A creative relationship that grew with the studio.
The website is the newest piece. Before it, there were small films about the work itself: following a build, documenting a product idea and getting close to the physical process that makes Keil Studio feel like Keil Studio.
Film 01
Seven Day Build
One of our earliest pieces together, following a furniture build as a story rather than just documenting the finished object.
Film 02
Shift Knobs
A product-focused process piece around hand-built shift knobs inspired by JDM car culture.
Film 03
The Workshop
From turning and finishing through fire, final touches and display in the studio.
Not every client relationship starts with a funnel. Sometimes the job is to stay useful while the business grows.
Keil Studio × Sol Creative Studios
Project summary
Built around the maker, not the software.
Pre-launch note: the site is built and currently in preview. The production domain has not been connected yet, so this page intentionally makes no traffic, inquiry or sales claims.
ClientKeil Studio
IndustryCustom furniture and objects
LocationSeattle, Washington
ScopeWebsite strategy, design, custom development and ongoing content collaboration
Website systemSelf-managed gallery, inventory archive and multi-piece inquiry flow
StatusBuilt, launch pending
When the business outgrows the placeholder
Give the work a home that can grow with it.
Custom websites do not need to become complicated websites. The right build should make the business easier to show, easier to run and easier to buy from.
Let's Build Together →